If you're not familiar with actress Odette Yustman, you may remember her as the chick trapped in her apartment in Cloverfield. She also happens to be very nice to look at, something that didn't go unnoticed by the folks marketing her upcoming movie The Unborn. I'm pretty sure the conversation that led to this movie poster went something like this...
Marketing Guy 1: So we need to tell the designer what we want The Unborn poster to look like.
Marketing Guy 2: The Unborn? Is that the horror flick with that actress from Cloverfield?
Marketing Guy 1: That's the one.
Marketing Guy 2: She's hot.
Marketing Guy 1: Oh yeah, really hot.
Marketing Guy 2: She has a great ass.
Marketing Guy 1: Terrific ass.
Marketing Guy 2: You know, she has such a great ass we should just put it on the poster and it would sell the movie all by itself.
Marketing Guy 1: Seriously...
Marketing Guy 2: No, really.
Marketing Guy 1: Okay, but it's also a horror movie, so we need to make it creepy too.
Marketing Guy 2: No problem. We'll just have her standing in front of a mirror and throw in some creepy little kid like he's standing behind her.
Marketing Guy 1: Because all horror movies have creepy little kids now.
Marketing Guy 2: Exactly. So I'll write it up for the designer. "Hot ass + mirror + creepy little kid."
Marketing Guy 1: All right then, I think our work here is done. Let's go take a three hour lunch and get plastered.