Justin Timberlake is going to climb Mount Kilimanjaro to bring awareness to the global water crisis. I wish I was kidding. He's going to go with rapper Lupe Fiasco and singer Kenna sometime soon.

"I've been training four times a week to get my VO2 [oxygen consumption] levels up to expand my lungs," Justin told GQ Magazine. "We'll climb for a week straight, carrying 30 pounds on our backs. It's going to be intense, but it's going to be so rewarding."

Ugh, can't you just see Justin sitting in a golden throne in his palace, stroking his goatee, thinking out loud, "Man, I really want to solve the global water crisis, but I don't know how. It's just such a mountain of a problem..." Then the light bulb goes off, he snaps his fingers and prepares to scale Kilimanjaro with other celebrities, all while people continue to die of dehydration around the world. Why can't celebrities ever do anything just because they thought it would be cool as opposed to doing it under the guise of some crap social awareness angle that makes no sense?

In related news, I'm going extreme skiing next week to bring awareness to Multiple sclerosis. Because you know, people with MS can't even ski.