The marketing genius behind "Rich Prosecco" - a sparking wine in a can represented by Paris Hilton - should probably lose his job over the product's complete and utter failure. Not only is champagne in a can a tremendously stupid idea to begin with, but thinking that Paris Hilton was somehow going to class it up and make Europeans want to buy it is certifiable.

The firm claims to now be selling in more than 30 countries, yet in Serbia the price of 5 GBP a can is so high that thousands have remained in a warehouse - with 30,000 units reportedly heading to a Stockport auctioneer that is offering the almost out of date stock at a discount price.

Anyone interested in the bargain basement cans will have to move fast - as they expire in May. Austrian drinks firm owner Guenther Aloys however remains as passionate about his party girl as ever. "She is the perfect advert for our product, we have several new campaigns that are already being planned," he said. (Croatian Times)

You may recall that back in December of 2007 the company announced its plans and unveiled a series of ads with Paris wearing nothing but gold paint. So if she was already completely naked for the first ad campaign and it flopped, where else do you go from there? Apparently Austrian businessmen were left out of the loop when everyone agreed Paris Hilton was commercial poison.