Because when it comes to selling stuff beauty is far more important than relevance, K-Swiss continues to feature Anna Kournikova as the face of their brand even though she hasn't played competitive tennis in years or done much else. I don't really have a problem with this other than the fact that Anna no longer looks like a tennis player; she was always skinny but also toned and in phenomenal shape, now she looks more like she just doesn't eat very much and if you were to hit her with a tennis ball she might break a femur. On the other hand, I consulted my penis regarding this matter and he politely informed me that he would still love to do terrible things to Ms. Kournikova and I should just keep my mouth shut.