To celebrate being the 2009 Sports Illustrated Swimsuit Issue cover girl, Bar Refaeli has been making the rounds all week and seems to be just about everywhere. Stops included multiple parties celebrating the issue's release, the unveiling of a Southwest Airlines' plane with Bar in a bikini painted on the side, the Today show, and finally an appearance with David Letterman.

In case you're wondering, the deal with the plane is Bar and some other models will be flying around to various locations to promote the swimsuit issue. I'm not sure if they're selling tickets, but I'm guessing a lot of guys would happily part with a kidney to come along for the ride. That's right, folks, Sports Illustrated has cornered their way into the black market organ trade. You read it here first.