Marketing Guy 1: So we need to tell the designer what we want The Unborn poster to look like.
Marketing Guy 2: The Unborn? Is that the horror flick with that actress from Cloverfield?
Marketing Guy 1: That's the one.
Marketing Guy 2: She's hot.
Marketing Guy 1: Oh yeah, really hot.
Marketing Guy 2: She has a great ass.
Marketing Guy 1: Terrific ass.
Marketing Guy 2: You know, she has such a great ass we should just put it on the poster and it would sell the movie all by itself.
Marketing Guy 1: Seriously...
Marketing Guy 2: No, really.
Marketing Guy 1: Okay, but it's also a horror movie, so we need to make it creepy too.
Marketing Guy 2: No problem. We'll just have her standing in front of a mirror and throw in some creepy little kid like he's standing behind her.
Marketing Guy 1: Because all horror movies have creepy little kids now.
Marketing Guy 2: Exactly. So I'll write it up for the designer. "Hot ass + mirror + creepy little kid."
Marketing Guy 1: All right then, I think our work here is done. Let's go take a three hour lunch and get plastered.