The first time I heard about British fashion model Danielle Lloyd was back in 2006 when she posed for Playboy magazine and as a result lost her title as Miss Great Britain (oh no!!). Given that her conduct violation was obviously intentional, it's safe to say she did so with the big picture in mind.

Clearly she knows it's all about getting your name out there and playing the marketing game, which she continues to do with excellence. How do you say? Well, it turns out Lloyd is launching a new modeling agency. But why send out your every-day run-of-the-mill press release when you can send out a press release that also includes a bunch of photos of yourself in frilly pink lingerie and posing alongside a bunch of other hot models in lingerie? Well played, well played.